Optimizer™

(Our Solution for Marketing Mix Related Study)



The marketing mix is a business tools used in marketing. Often synonymous with the Four Ps: Price, Produce, Promotion, and Place. With Optimizer, we help you to make an actionable marketing mix.

Opportunity Assessment

Attitude and usage
Buyer values/ gap analysis
Brand image

Opportunity Assessment

Concept tests
Product tests
Name tests
Packaging tests
Pricing/conjoint
New product simulation
In-market test